Content that clicks
YOUR’RE DOING OFF-THE-CUFF CONTENT CREATION
YOU’RE NOT GETTING THE RESULTS YOU WANT
YOU’VE BEEN LED BY TRENDS AND TACTICS
It’s frustrating when you’re doing so much yet seeing no results. Worse still, customers aren’t buying…..or sales are low
Knowing exactly what messaging will resonate on which platforms prevents you from posting aimlessly and avoids the trap of throwing everything at the wall to see what sticks.
You need a strategy that does the hard work for you before you invest anymore time or effort into doing things that don’t make a difference.
WHEN YOU COMBINE AN AUDIENCE AND BRAND STRATEGY WITH A CUSTOMER JOURNEY APPROACH YOU GET TO GROW YOU SALES AND IMPACT.
Leverage audience & brand strategy
Zone in on the right audience (and know who to exclude i.e. your anti-audience) with the right messages and topics, and market to them
Use content like a superpower
Identify where and how to show up on platforms that matter to your audience using your customer journey (funnel)
Become a category of one
Stand out by knowing how content works (your funnel) and be consistent. Showing up and sticking with it puts you ahead.
Build trust, not trust in trends
Build your engagement and connection, develop trust and loyalty with clearly thought out strategic content.
A system to grow organically
FROM DEVELOPING YOUR POSTING PERSONA, WHAT CONTENT TO CREATE, MAXIMISING ENGAGEMENT AND REPURPOSING, THIS IS WHERE WE GET INTO THE DETAIL AND THINK IN FUNNELS TO DRAW IN YOUR BEST CUSTOMERS AND RETAIN THEM.
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Organic social media strategy : we combine this with audience and brand strategy for a winning digital marketing strategy
Mastering social media marketing
Choosing platforms, your posting persona
Content formats
Hooks, CTA’s
Content planning like a pro
Optimising your profile and content, repurposing content
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Email marketing
Email marketing strategy : a superpower bringing in up to 40% of revenue for some businesses
Flows and templates
Newsletters
Campaigns