Why an audience and brand strategy?
READY TO SKIP THE GUESSWORK AND START GROWING?
An audience and brand strategy identifies your best and most profitable audience and helps you figure out what will compel them to buy from you.
Knowing what makes your target audience tick means you don’t waste your time or money on marketing to the wrong people.
You can speak to your audience through content that resonates, and get those conversions and growth.
YOU’RE PUTTING IN THE HOURS, YOU’RE FOCUSSED ON YOUR MARKETING AND DOING ALL THE THINGS YOU SHOULD BE DOING. YOU’RE JUST NOT SEEING RESULTS.
YOU DON’T NEED ANOTHER TREND OR PLATFORM….
If you want to sell (more of) your product or service…..
you must know why your customers buy from you, and connect with them
I SHOW YOU:
How to identify and understand your most profitable audience
Use identity-led, psychology based schemas and archetypes to profile your best audience(s)
Create your brand personality with values and traits giving a reason for your customers to care
Understand pain points and transformation
Define your position and approach
Craft your tone of voice and messaging
Tell your story
And much more..
A TAILORED STRATEGY FOR YOUR BUSINESS TO ATTRACT THE RIGHT PEOPLE WILL GIVE YOU COMPLETE CLARITY IN YOUR MARKETING AND RESULTS.
01
AUDIENCE AND BRAND STRATEGY + SOCIAL MEDIA TOOLKIT
Audience profiling, identity and transformation
Brand personality, values and essence
Mission and vision
Story and voice
Social media toolkit
02
AUDIENCE AND BRAND STRATEGY+ CUSTOMER JOURNEY FUNNEL + CONTENT STRATEGY
Audience profiling, identity and transformation
Brand personality, values and essence
Mission and vision
Story and voice
Customer journey marketing funnel
Content strategy