Become the most successful brand owner you know.
Strategic marketing and positioning for ambitious founder-led brands.
“I’ve invested time, money and energy into marketing but growth is inconsistent.”
If this resonates, it’s time to harness your ambition and get strategic….
You’re building a strong brand, but your marketing doesn’t yet reflect the level you’re operating at or aiming for
You want positioning that’s distinct enough to scale, and messaging you never have to second-guess
You’ve tried the templates, but you’re done reacting to trends
You know you don’t need more activity; you want intentional and sustainable
You know your brand deserves clearer differentiation and a strategy that turns attention into sustainable sales
You don’t want to chase people; you want to create demand so your audience can’t and won’t live without you.
Your marketing shouldn’t feel like a chore. It should reliably create momentum and sales, and support the life you’re building alongside the business.
“ I help ambitious founders build strategically positioned brands that generate structured, sustainable growth and support the life they’re building alongside the business ”
Let’s build this properly….
Hi, I’m Claire
I’ve been in marketing for over 20 years, growing and launching for some of the biggest and most loved brands on the planet.
It’s been the dream experience.
Big budgets, big brands and world-class marketing teams…..But it was when I built my own snack brand that everything changed.
It was a business that failed.
That forced me to realise that marketing knowledge isn’t the same as strategic positioning and brand building.
Many hard (and expensive) lessons later, I help ambitious founders build the foundations I wish I’d built right. A marketing strategy that delivers distinct positioning, brilliant audience insight and structured growth through customer journey mapping.
My mission is simple: help 1 million founders build their businesses on their own terms with structure, confidence and strategy that actually holds up.
A MARKETING STRATEGY IS THE DIFFERENCE BETWEEN EFFORT AND RESULTS....
My work is about creating your structured marketing foundations that will support sustainable growth and align with your ambition, capacity and long-term vision.
WHAT THAT LOOKS LIKE:
The MAP Framework:
The Strategic Foundations Behind Sustainable Growth
Mindset & Goals
Verify the growth direction and market fit
Clarify your commercial goals and metrics.
Align your ambition with measurable targets
Audience & Message
Define exactly who your brand is for, and who it isn’t
Understand the problem they recognise, the alternatives they’re considering and the belief that makes you the obvious choice
Translate those insights into a distinct brand point of view and messaging that differentiates you consistently
Path to Purchase
Map the journey from first interaction to purchase, defining the stages that move someone from awareness to decision (conversion)
Align your channels, messaging and content to each stage so your marketing works as a connected system, not isolated activities
Use a customer journey sales structure that turns attention into consistent, measurable results
My mission is to help 1 million founders build their businesses on their own terms with structure, confidence and strategy that actually holds up.
The Marketing Strategy is for those who…..
Already own a product or service business …
and you’re ready to replace scattered marketing with structured, repeatable growth
You launching a new product or service….…
and want a clear positioning and growth strategy before you execute a single piece of marketing
Have already tried DIYing it with ads, agencies, freelancers…
but without strategic clarity, results haven’t compounded.
Strategise with CLAIRE
Let’s build a strategy that clarifies your distinct and unique positioning, defines your audience clearly and structures your path to purchase.
So your marketing is intentional, consistent and generates sustainable growth.
You’ll lead with confidence and build a brand that reflects your ambition and creates meaningful impact.
For me, the results are nothing short of amazing! I am now extremely clear about my offering and my old chaotic approach to marketing has been replaced with clarity and structure. I no longer waste time and energy trying to attract every customer, because my marketing is now very specific and I have a framework that I work within to attract the customers I want.
Founder, Patricia Niland Photography
@patricianiland