Get your brand noticed so you can sell more

Clarity is your greatest growth hack.

Are you guessing what will create stand-out and growth for your startup or small business?

If you’re not sure which customers to target, or your brand isn’t speaking to the right people in ways that resonate, you’re going to be on the slow train for a painfully long time.

I CAN HELP YOU.

At Startup & Small, we leave confusion for dead, drown out the BS and get you fully in control of your marketing.

Putting you in the driver’s seat, I show you how to find your best customers, figure out what triggers them to buy, and share proven marketing strategies and tips to help you sell more.

Think strategy, human behaviour and psychology.

I help you to use marketing to find and build a connection with your ideal target audience, understand why they buy, to then build their trust and your brand reputation so you create sales and a fan-worthy successful business that gets results long-term.

Why Startup & Small?

Don’t know where to start?

Need to tighten up your marketing?

Not sure where to prioritise your time?

Overwhelmed by trends and quick fixes?

Are you slaving over off-the-cuff content?

You don’t want marketing to cost the earth?

If you relate to any of these I help you get clear on your marketing using proven frameworks and science-backed principles.

CONFIDENCE and CLARITY Know how and who to target your marketing to. Get actionable advice and strategies, reach your goals and grow faster.

BECOME UNMISSABLE Rise above the noise and become a brand that can’t be ignored. When you win the heart, the cart follows.

PSYCHOLOGY Know more about your target people, not quick fixes and tactics. Apply marketing psychology to get inside your customer’s heads.

Audience-first marketing

Better understand digital marketing, what triggers your customers to buy, and get the tools to succeed from inside your business.

AUDIENCE STRATEGY: Total clarity on your target audience

BRAND STRATEGY: Master your positioning

CONTENT STRATEGY: Tell your story, create community

MENTORING: Build your confidence, create success

Embed your business in the lifestyle and self-conceptions of your audience. Don’t just sell a product or service, affirm their identity.

Once you realise this, shape your strategies around these affirmations and reap the rewards.

Hi, I’m Claire

I founded Startup & Small to help reduce chaos and confusion for founders and business owners. To bring clarity on who their best customers are, and to better understand and use digital marketing to accomplish their goals.

I have seen so often how oodles of time and resources are wasted when people don’t focus on what matters most in business - deeply understanding the customer and figuring out what makes them buy your product or service.

I’ve worked within companies of all sizes and the biggest lesson I’ve learnt is that those who get the basics right and find meaningful ways to connect to the customer are the most successful.

I will show you how.

DIGITAL MARKETING SERVICES

AUDIENCE STRATEGY

Who to target, how to get to know your best customers.

BRAND STRATEGY

Clarify your personality, know your values to connect on a more human level.

CONTENT STRATEGY

Learn to create thumb-stopping content, never run out of ideas, master a skill for life.

MENTORING

Learn how to do smarter marketing from inside your business.

For me, the results are nothing short of amazing! I am now extremely clear about my offering and my old chaotic approach to marketing has been replaced with clarity and structure. I no longer waste time and energy trying to attract every customer, because my marketing is now very specific and I have a framework that I work within to attract the customers I want.

Founder, Patricia Niland Photography

@patricianiland

Patricia Niland.

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