Marketing, made clear
Clarity is your greatest growth hack.
Are you guessing what will create stand-out and growth for your startup or small business?
If you’re not sure which customers to target, or your brand isn’t speaking to the right people in ways that resonate, you’re going to be on the slow train for a painfully long time.
I CAN HELP YOU.
At Startup & Small, we leave confusion for dead, drown out the BS and get you fully in control of your marketing.
Putting you in the driver’s seat, I show you how to find your best customers, figure out what triggers them to buy, and give you the only marketing strategy you’ll ever need.
This is strategy with a side of psychology and buyer behaviour insights.
When you understand how marketing works, you stop chasing customers—and they start coming to you.
You’re stuck in marketing limbo. Here’s why..:
You’re drowning in trends and tactics but still not growing
You’re spending hours on content that gets no traction
You don’t have a marketing system so nothing’s working
If any of these sound like you, it’s not your fault. You’ve just been given bad advice.
You don’t need more tactics.
You don’t need to post more.
You don’t need to be everywhere.
You need a clear, psychology-backed strategy that makes marketing work.
CONFIDENCE and CLARITY
→ Know exactly who your best customers are and how to reach them
→ Get a clear, structured marketing plan that drives real results
BECOME UNMISSABLE
→ Stop blending in. Stand out and become the brand your customers can’t ignore
→ Win their attention, win their trust—win the sale
PSYCHOLOGY
→ Get inside your customer’s head—understand why they buy
→ Ditch the ‘hacks’ and use buyer psychology to drive real, repeatable success
Marketing that puts your audience first
Your customers aren’t ignoring you. They just don’t see why they should care.
The best marketing isn’t about doing more—it’s about understanding what makes people buy.
AUDIENCE STRATEGY: Find your best customers and learn exactly how to reach them
BRAND STRATEGY: Position your business so it stands out and attracts customers
CONTENT STRATEGY: Never struggle with content again to make your audience care
MENTORING: Learn the marketing skills that put you in control of your success
People don’t just buy products or services—they buy identity, belonging, and self-perception..
If your marketing isn’t reinforcing who they believe they are (or who they want to be), you’re forgettable.
Hi, I’m Claire
I started Startup & Small Marketing for one reason—to end the chaos and confusion that keeps business owners stuck.
If you don’t know who your best customers are or what actually makes them buy, you’ll waste time, money, and effort on marketing that doesn’t move the needle. I see it happen all the time.
The truth? The most successful businesses aren’t the ones trying to be everywhere. They’re the ones that deeply understand their customers and build marketing around what actually makes people say yes.
That’s where I come in.
💡 I’ll help you stop guessing and start growing—by giving you the only marketing strategy you’ll ever need.
Let’s cut through the noise and take control of your marketing.
DIGITAL MARKETING SERVICES
AUDIENCE STRATEGY
Find your best customers. Speak their language. Get them to buy.
BRAND STRATEGY
Stand out. Be unmissable. Own your space.
CONTENT STRATEGY
Content that grabs attention—and gets results. Never run out of ideas, master a skill for life.
MENTORING
Smarter marketing. Faster results. No more second-guessing.
For me, the results are nothing short of amazing! I am now extremely clear about my offering and my old chaotic approach to marketing has been replaced with clarity and structure. I no longer waste time and energy trying to attract every customer, because my marketing is now very specific and I have a framework that I work within to attract the customers I want.
Founder, Patricia Niland Photography
@patricianiland
Patricia Niland.
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